Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 16 (2017): Gran Tour, Revista de Investigaciones Turísticas - Nº 16 (Julio-Diciembre)
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Resumo: This paper analyzes the effect of diversification on profitability and risk in a sample of the hotel sector. In order to achieve the proposed objective, an econometric model is used that analyzes diverse measures of diversification, such as the restaurant offer, the offer of room for events or the category among others. The results confirm that hotels offering restaurant present a lower risk, although there is no positive effect on profitability. On the other hand, the diversification of the business through the MICE tourism orientation adversely affects profitability and does not contribute to a more stable result. This means that hotels that diversify through a complementary offer reduce the variability of profitability, while those that decide to diversify in the direction of niche markets do not achieve the expected results.
