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The plateau of Murcia’s Wine Routes (Jumilla and Yecla): realignments of synergies development between tourism components
 
     
     The plateau of Murcia’s Wine Routes (Jumilla and Yecla): realignments of synergies development between tourism components
     Las rutas del vino del Altiplano de Murcia (Jumilla y Yecla): reajustes para el desarrollo de sinergias entre componentes turísticos


Autor(es):
Cebrián Abellán, Aurelio
Rocamora Sebastián, Román


Periódico: Gran Tour - Revista de Investigaciones Turísticas

Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 15 (2017): Gran Tour, Revista de Investigaciones Turísticas - Nº 15 (Enero-Junio)

Palavras-chave:


Resumo: The present analysis is of the tourist type, its national and regional reflection, to focus on specific components. The geographic space is addressed from the enotouristic activity to the patrimonial resources, both basic and complementary. Regarding the offer, the hosting services and its touristic results are of interest. The demand will be based on the type of tourist. And the methodology will be analytical for the components, and statistical for the results, supported by a survey system to hosting services. The objective is to approach the potential synergy between tourism services. The result translates into new strategies based on a higher crossed consumption with cultural products, of more elegant elements that have a high level of quality and profitability, in its most complete contribution to local development.