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Measurement criteria in customer loyalty applied to restaurants in the city of Quit
 
     
     Measurement criteria in customer loyalty applied to restaurants in the city of Quit
     Criterios de medición en la lealtad del cliente aplicados a restaurantes de la ciudad de Quito


Autor(es):
Salazar Duque, Diego Alfredo
Quintero Santos, José Lazaro
Mena Galárraga, Francisco Javier


Periódico: Gran Tour - Revista de Investigaciones Turísticas

Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 14 (2016): Gran Tour, Revista de Investigaciones Turísticas - Nº 14 (Julio-Diciembre)

Palavras-chave:


Resumo: Identify the variables by which a client generates a loyalty to a certain brand, product or service brings businesses to develop action plans that generate strong bonds of loyalty either to the brand, product and/or service. Between the approaches set for this concept is found behavioral and attitudinal, measured by various criteria the customer as a reference when make a decision.          This investigation has as objective study the relationship between these two approaches based on criteria that can be applied in the food and beverage sector. The results show that there is a significant relationship between these two variables and formulated criteria.