Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 14 (2016): Gran Tour, Revista de Investigaciones Turísticas - Nº 14 (Julio-Diciembre)
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Resumo: The present work shows a description about the use of information and communication technologies by the tourist destinations in the state of Guanajuato to publicize their destination and market their products and services. Through the methodology of content analysis, identifies and describes the way in which tourist destinations make their attractions and tourist services known to potential tourists through information and communication technologies in order to attract the visit to this destination. Within the main results it can be found that the destinations analyzed make use of the tic´s for their promotion, some even at an incipient level and others taking more use of these electronic tools for their positioning in the market.
