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Search for information and trust us for communication: a public analysis by Blumenau (Santa Catarina, Brazil) on tourism issues
 
     
     Search for information and trust us for communication: a public analysis by Blumenau (Santa Catarina, Brazil) on tourism issues
     Busque información y confíe en nosotros para la comunicación: un análisis público de Blumenau (Santa Catarina, Brasil) sobre temas de turismo.


Autor(es):
Kaleski, Edilaine
Durieux zucco, Fabricia
Boos de Quadros, Cynthia Morgana
Foletto Fiuza, Thamires


Periódico: Gran Tour - Revista de Investigaciones Turísticas

Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 21 (2020): Núm. 21 (2020): Gran Tour, Revista de Investigaciones Turísticas - Nº 21 (Enero-Junio)

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Resumo: Nowadays people are bombarded with information on a daily basis and usually seek information on various subjects from the most varied sources of information, whether internal or external. This work aims to identify the sources of information related to tourism most used by residents of Blumenau, Santa Catarina, Brazil, verifying the reliability attributed to the media and comparing the relationship between trust in the media and in people. To achieve this goal, a descriptive research with a quantitative approach was developed, using as a collection instrument a semi-structured questionnaire, composed of open, closed and stimulated questions, applied to residents of the city of Blumenau. The results show that the internet was recognized as the main source of information on tourism by the people of Blumenau, followed by friends or acquaintances, family members and Instagram. Regarding trust in the media, we highlight the printed newspaper as the most reliable, followed by radio and online newspapers.