Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 21 (2020): Núm. 21 (2020): Gran Tour, Revista de Investigaciones Turísticas - Nº 21 (Enero-Junio)
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Resumo: This paper describes the institutional tourism promotion carried out in Ibiza, by reviewing the pre-existing bibliography and the documentation of the Consell Insular. Although there were previous promotional actions, it is in the 1930s with the creation of Promotion of Tourism when the sector begins to organize itself for promotion. Until the 1960s, when the central government began supporting actions with promotional potential, there were no important actions from the administrations. The hippie media impact was the great leap in the promotion of Ibiza. In 1983 the Balearic Government received the tourism competencies and in 1996 they were transferred to the Island Council. Currently, the Island Council has the powers to promote the “Ibiza” tourism brand and organize a set of actions: online campaigns; magazine, radio and television advertisements; elaboration of videos, brochures and merchandising; familiarization trips; attendance at fairs and events.
