RELACIÓN DE LOS ATMOSFÉRICOS, PAISAJE DE SERVICIO Y ATRACTIVO DEL LUGAR CON LAS INTENCIONES DE REVISITA Y RECOMENDACIÓN BOCA A BOCA DE UN DESTINO TURÍSTICO
RELACIÓN DE LOS ATMOSFÉRICOS, PAISAJE DE SERVICIO Y ATRACTIVO DEL LUGAR CON LAS INTENCIONES DE REVISITA Y RECOMENDACIÓN BOCA A BOCA DE UN DESTINO TURÍSTICO
Fonte: CULTUR - Revista de Cultura e Turismo; v. 14 n. 02 (2020): CULTUR, Ano 14, n. 02, Nov (2020)
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Resumo: The attraction of tourism, investment and a continuous flow of visitors depends directly on the deep understanding of the needs of consumers. Tourist locations need to understand their role, as well as their part in a constantly changing market. The attraction of tourists depends on the ability of the place to offer high quality services that meet the needs of visitors. This study examines the perceptions of visitors to the famous Av. Revolución in Tijuana, Mexico. The method used was a quantitative study with a sample of 380 visitors that sought to find evidence that there is a positive relationship between the atmospheric, the servicescape and the attractiveness of the place, as well as determine which of the variables is the best predictor in consumer intention to revisit and word of mouth recommendation. The results show positive associations between the variables and show evidence that the positive perception of the attractiveness of the place is the best predictor in future behavioral intentions. The research findings indicate that the attractiveness of the place can be used as a differentiator. Finally, an improvement orientation is presented in different aspects such as the increase in the number and location of services as well as the improvement of urban distribution, and signaling, finally increasing the number of restaurants and parking lots will improve the experience and the increase positive visitor perceptions.
