Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 2 No 2 (2019): Journal of Tourism and Heritage Research; 125-139
Palavras-chave:
Resumo: The strategies and actions of tourism promotion in the Canary Islands are articulated by both the island governments (through the Island Tourism Boards and the Regional Promotional Strategic Plans) and local governments. A differentiated consideration of a mature tourism product is taken into account, as well as the implementation of actions aimed at sports tourism, water sports and, more specifically, the by-product of coastal sports activities (diving, surfing, wind surfing, kate surfing ...). As a result, the use of these products and by-products as a claim and future perspective of specialization is a policy of intense promotion. The presence of a market characterized by a strong atomization of supply and a location of demand, focuses on a clearly defined profile, as well as a series of relevant socioeconomic and socioecological impacts. This article explores the potentialities, actions undertaken and impacts of such actions and policies, and especially affects the insular area through the study of the island of Fuerteventura, presented by its Island Tourism Board as the Canarian beach. To do this, we worked on statistical indicators, bibliographic and documentary sources, and conducted interviews with different actors involved.
