Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 2 No 1 (2019): Journal of Tourism and Heritage Research; 260-272
Palavras-chave:
Resumo: Tourism, as a key element of contemporary public policies, articulates and shapes territories and in their need to expand, has promoted, with the argument of adding development to rural regions, various tourism projects and programs. This trend is manifested globally with the creation of tourist routes and the tourist enhancement of cultural itineraries; In Mexico, this trend began to be promoted after the consolidation of the Pueblos Mágicos program. An essential part of the tourism dynamic, it is the image that serves as a link between the visitor and the destination. The tourist image selects and highlights milestones, while simplifying features of the landscape and cultural manifestations. Through these actions, tourism affects the collective imagination of both visitors and residents and managers, and thereby influences the appreciation of their environment, their heritage, their uses and customs. Which conditions the decision to conserve or modify these manifestations in function of the tourist image projected for the site, and collaterally impacts in the management of the same. Thus, this communication proposes a reflection and a methodology that, although not yet fully applied, takes into account quantitative techniques (inventories and content analysis) and qualitative ones (correlational analysis); to assess the incidence of tourism, in particular of the tourist image, on the landmarks of the tourist territory of La Ruta de Don Vasco, according to the state of conservation and management of its heritage.
