The intelligence in the tourist field. a new formulation in the management of tourist destinations and their possible adaptation to cultural destinations
The intelligence in the tourist field. a new formulation in the management of tourist destinations and their possible adaptation to cultural destinations
La inteligencia en al ámbito turístico. una nueva formulación en la gestión de los destinos turísticos y su posible adaptación a los destinos culturales
Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 2 No 4 (2019): Journal of Tourism and Heritage Research; 353-381
Palavras-chave:
Resumo: For some time now, several new concepts, which are producing changes in the formulation of destination management, have appeared in the tourism sector and they are Territorial Intelligence, Tourist Intelligence and Smart Destinations. This communication tries to analyze how the Tourist Intelligence is determining and influencing the management of tourist territories. To achieve this objective, firstly, a review and bibliographic analysis of the most relevant literature related to the concepts named before is carried out, studying and establishing the possible connections between them. Secondly, the main conclusions, which have been drawn from a questionnaire addressed to experts of national destinations called “smart”, are exposed. Those surveys will allow us to see how and in what sense the principles established by Tourist Intelligence in the public management of the territories are being made. Finally, a proposal of intelligent management model is presented as an alternative to the conventional model, commenting on its possibilities of application to destinations whose tourist typology is identified mainly with cultural resources.
