Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 3 No 1 (2020): Journal of Tourism and Heritage Research; 336-356
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Resumo: Film tourism is the formation of destination images through the film industry. This phenomenon links the emotions originated by the cinema with the places of filming, and is also responsible for the positive or negative in the formation of the destination image (Juškelyte, 2016). This empirical study aimed to measure the effects of a series with negative plots on the image of the destiny it embodies. To this end, the case of the image of Colombia and the Netflix series Narcos was adopted. Using scales from the tourism and marketing literature, we evaluated users' perception of the destination and reviewed whether there are significant differences in that image between those who have seen the 'Narcos' series and those who have not. The results suggest that there is a real influence of the viewing of the series on the image of the destination.
