Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 3 No 3 (2020): Journal of Tourism and Heritage Research; 188-218
Palavras-chave:
Resumo: In 2015, the municipality of Tlaxco is named Pueblo Mágico, although it is true that it has tourist wealth, according to the Annual Report on the Poverty Situation 60.22% of the population is in a state of poverty, therefore, the objective is to make tourism activity the engine of growth of the municipality through a planning of products and services that meet the needs of the tourist and those of the destination, based on a previously made diagnosis of the tourist inventory. For this, an instrument was designed whose sample was taken contemplating 118 companies that are directly linked to tourism, 36 surveys being applied. According to the results, 100% of respondents believe that Tlaxco can reach a more visited destination and although 66.7% have a high level of satisfaction residing in Tlaxco, 88.9% believe that although tourism has increased, public services have not improved. However, although 72.2% consider that the influx of tourists has increased, 58.3% consider that the tourist activity of the town is limited. Of the development plans that have been implemented, 44.5% of respondents have heard those plans but have no total knowledge of them. Therefore, it is essential that the opinion of the residents be taken into account, so that new activities and attractions for visitors are implemented in this way.
