Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 3 No 4 (2020): Journal of Tourism and Heritage Research; 1-33
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Resumo: The goal of this research was to show as the nautical tourism drives the territory brand not only on the Spanish coasts, but also in inland areas.
Thus, to achieve this goal we used qualitative methodology, which allowed us to describe and understand as the nautical tourism promotes autonomous community brand, provincial brand and local brand, through the exploratory analysis (for approaching to the subject of study), the descriptive analysis (of businesses and activities related to nautical tourism) and explanatory analysis (of how nautical tourism drives the territory brand).
