Fonte: Revista de Turismo e Identidad; Vol. 2 Núm. 1 (2021); 17-53
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Resumo: In this article we seek to point out the presence of a rationality and an enterprise ethos that runs through the current public administration, focusing on the tourism sector in Mendoza and Argentina between 2005 and 2015. To this end, from a genealogical analysis, we will concentrate on showing the dissemination by contemporary public tourism administration of social values inspired by concepts, tools, and techniques of strategic management. Strategic management is a school of study that entered a process of rationalization sustained in the field of business administration since the second half of the twentieth century. This genealogical analysis, which goes back to the past to understand the present, seeks to define mandates of conduct that stem from the general principle of competitiveness of strategic management and its associated values. Thus, under this lens, we will show and analyse official documentation and a series of interviews with people working in the tourism sector that is the subject of our study.
