Fonte: CULTUR - Revista de Cultura e Turismo; v. 15 n. 01 (2021): CULTUR, Ano 15, n. 01, Mai (2021)
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Resumo: Theme park industry plays a significant role in tourism and regional economic development in many countries. It is also an attractive option when considering tourism development policies. In some particular cases, theme parks even could be symbols of cities or regions. However, for the Community of Madrid, it seems that the theme parks are not the city’s main attractions, as Madrid defines itself as a city of cultural tourism due to its numerous museums and valuable heritage. On the other hand, the Community of Madrid has become, and continues to be, one of the unmissable destinations for Chinese tourism in recent years, and tourist consumption by the Chinese shows considerable growth. In this regard, this article aims to investigate whether the theme park industry could be a complement for developing Chinese tourist market. It will further provide practical strategies for Theme parks of the Community of Madrid to build a close and wide connection with Chinese tourism and tourists, and methods for sustainable development.
