CUSTOMER LOYALTY ACCORDING TO MAÎTRES IN THE CATERING: SOCIOLOGICAL ANALISYS OF THE DINESCAPE EXPERIENCE BEFORE AND DURING COVID-19
CUSTOMER LOYALTY ACCORDING TO MAÎTRES IN THE CATERING: SOCIOLOGICAL ANALISYS OF THE DINESCAPE EXPERIENCE BEFORE AND DURING COVID-19
LA FIDELIDAD DE LOS CLIENTES SEGÚN LOS MAÎTRES EN EL SECTOR DE LA RESTAURACIÓN: ANÁLISIS SOCIOLÓGICO DEL DINESCAPE DE LA EXPERIENCIA ANTES Y DURANTE LA COVID-19
Fonte: Cuadernos de Turismo; No. 48 (2021): Julio - Diciembre; 1-24
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Resumo: Customer loyalty according to maîtres in the restaurant sector is analysed from a sociological perspective; considering individual, social and environmental variables, including the Covid-19 pandemic. Sixty-eight semi-structured interviews were conducted with a sample of maîtres from restaurants in Zaragoza (Spain). After the analysis, the determinants of loyalty are identified, discovering that the experience is marked by a global perception (dinescape) that will prescribe the future behaviour of the diner and/or gastronomic tourist.
