Fonte: El Periplo Sustentable; Núm. 42 (2022): Número cuarenta y dos; 7 - 34
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Resumo: This article contributes to the comprehension of the traditional business models’ evolution, towards a management model that incorporates sustainability as a priority and indispensable axis for the management of entrepreneurial organizations. In this context, the goals are: first, to contextualize the business model of touristic enterprises of Los Cabos and, secondly, to value the perception of the tourism-based businessmen with relation to the main factors that generate competitiveness to their businesses in the sustainable development framework. The document is structured in four sections, on the first term, the revision of theoretical and conceptual elements referred to the sustainable businesses models; next, the structure and dynamics from the businesses in the studied area are analyzed; afterwards, the methodological aspects that based this document are presented; on the fourth section, the results are described and analyzed.
The research is quantitative, with a descriptive and explicative reach, and it is described throughout a multivariable analysis based on a structural equations model. The results, show that the management of touristic businesses in Los Cabos operates without incorporating corporative sustainability as an essential competitiveness factor, nor it is invested in actions that promote sustainability as a factor that positions them ahead of the curve to favor the evolution towards a sustainable touristic destination.
