Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 24 (2021): Gran Tour, Revista de Investigaciones Turísticas - Nº 24 (Julio-Diciembre)
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Resumo: After the Covid-19 outbreak, Spanish thermal centers have been seriously affected, leading repercussions both for their curative purpose and for the use of its main resource, the mineral, medicinal water. Therefore, this touristic subsector has been forced to reposition its market by adopting certain strategies so as to face the unprecedented scenario arisen – hence, the present article about the influence of Covid19 disease on Spanish balneary tourism is shown, analyzing and elucidating its potential role both in the health and touristic sphere, and evidencing their capacity to generate opportunities and reactivate the online reputation management in the thermal resorts´ scope, by making an efficient use of web 2.0 tools. A consequent global online diffusion must be importantly encouraged, by virtue of the current tourist “hibernation” caused both by the dread of travelling and the consumption of tourist services.
