Fonte: El Periplo Sustentable; Núm. 42 (2022): Número cuarenta y dos; 247 - 278
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Resumo: This research addresses the evaluation of the satisfaction and loyalty of tourists from the perspective of the attributes that a tourist destination has. The results found that emotional attributes are the predictors with the greatest effects on tourist satisfaction, above the functional attributes of a destination.
It is an empirical, ex-post-facto study, based on the analysis of exit surveys, applied to national and international tourists at the airports of four destinations in the Mexican Pacific Coast. The model designed for the study was based on the Satisfaction Theory of Oliver, R. L. (1997). Regarding the evaluation of the impacts on satisfaction and loyalty, the statistical tool of Structural Equation Models was used.
The conclusions showed that the experiential component of a tourist destination is the one that has the greatest impact on the satisfaction and loyalty of tourists.
