Fonte: El Periplo Sustentable; Núm. 42 (2022): Número cuarenta y dos; 279 - 310
Palavras-chave:
Resumo: Social capital is the intangible ways of an individual functioning collectively, such as cooperation, trust, norms, social cohesion, and networks. These aspects can create and take advantage of other forms of capital such as physical, economic, and human. Consequently, social capital is essential to undertake a rural tourism project, and it is a priority to consider it an integral part of the project. To know their strengths and opportunities, the objective was to analyze the social capital oriented to rural tourism in two Afromexican communities in the Great Mountains region of Veracruz. A mixed investigation with discretionary non-probabilistic sampling was carried out on 31 people. The first part consisted of a survey to recognize the social capital in the communities of El Mirador in the municipality of Yanga, and Mata Clara in the municipality of Cuitlahuac. In the second part, in-depth interviews were conducted to build a heritage discourse to be used for tourist use. A certain degree of community fragmentation was identified, limiting opinions such as distrust of the government, insecurity, and identity. However, there is an attitude towards creating groups to carry out community tourism activities based on collaboration with work or economics based on trust in friends and family. In addition, a particular appropriation of some heritage elements is observed, the lack of knowledge of their history and the absence of background identity, as the main elements that limit the undertaking of community tourism projects.
