Fonte: Applied Tourism; v. 4 n. 3 (2019): Sumário; 32-46
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Resumo: This article investigates the tourist promotion of the Historic Center of Manaus through the city's printed tourist guides. This analysis was prompted by a lack of promotional materials on the oldest central area of the city, whether in printed and digital media. Yet this is the locality with the highest concentration of cultural tourist attractions in Manaus, and it recognized through patrimonial protection at federal, state and municipal levels. The study analyzes the city's tourist guides, and their relationship with the tourism promotion of its historic center. Nine tourist guides were used, from different years, to determine whether they met the needs presented. The consultation of the guides characterizes the research as documentary, since the material was not submitted to analytical treatment. It is also defined as bibliographic, due to the construction of the theoretical contribution. The results demonstrated that the tourist promotion of the Historic Center of Manaus is insufficient in the guides consulted. In order to promote the area in question, the development of a tourist guide to the city’s oldest quarter is proposed, to be produced in both printed and digital formats, due to its historical importance and significant attractiveness in forming the image of Manaus as a tourist destination, qualified experience of visitors as well as the influence of the experience on the choice of tourist.
