Fonte: Applied Tourism; v. 6 n. 3 (2021): Turismo na Amazônia; 55-66
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Resumo: The attractiveness from events based on sociocultural valorization foments the tourist destination. Thus, this work seeks to analyze the act of making festivals and the attractiveness of Marujada in the Brazilian Amazon in Tracuateua city. The analysis procedures involved the research in a qualitative way, through the survey of documentary and bibliographic data, with fieldwork including semi-structured interviews and field notes with guided observation script and semi-structured interview conducted with 12 organizers and makers of Tracuateua’sMarujada festival. The results demonstrate that the act of making festivals allows the fraternization of frequenters, through the act of partying, and the attractiveness provided by Marujada can attract tourist flows. In addition to encouraging the culture of the microregion of Bragança and strengthening the festival. It is considered that the Marujada party contributes positively to the safeguard of local culture.
