Resumo: This study analyzes the importance of food services in hotels in the city of João Pessoa – Paraíba, from the perspective of A&B managers. For this purpose, five hotel developments located in the city of João Pessoa were analyzed. This was characterized as a qualitative study with an exploratory stage. Field data were collected through interviews based on a semi-structured script, conducted between December 11, 2019 and March 6, 2020 with five hotels listed in the Register of Tourist Service Providers of the Ministry of Tourism (CADASTUR). It was found that all the hotels have their own management, and that the managers of the hotels surveyed consider food services to be market differentials for attracting different types of publics through the promotion of regional culture in the dishes served, and that this was important to attract customers, local residents and guests from other hotels.
