Resumo: The severe restrictions on mobility experienced between March and June 2020, due to the measures taken by the Spanish Government to stop the advance of the COVID-19 pandemic, forced many organizations, including Spanish geoparks, to adopt a purely digital communication. A study of all their publications during this period reveals the social media strategy used by these geoparks. Through quantitative and qualitative analysis, the research focuses on issues such as regularity, type of content, the use of different networks, or the creation of new communication proposals - adapted to the demands of such a sudden change. The data, which reflect great differences between the strategies that the parks use regarding the use of these tools, offer us ways to rethink the use and the type of information shared in social media networks, in the face of an increasingly digital future.
