Fonte: Cuadernos de Turismo; No. 49 (2022): Enero - Junio; 29-50
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Resumo: In recent years, collaborative economy platforms are contributing, through user-generated content, to the projection of the image of destinations. It is an under-analyzed process, so we develop a qualitative analysis of the content of Airbnb guides, co-created by the hosts and the company in 605 neighborhoods in 23 cities worldwide. By categorizing the attributes of the image projected in these guides, a primarily commercial proposal of spaces and communities in these destinations is verified, contradicting the company's sustainable rhetoric.
