Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 16 No. 2 (2022): Tourism, pilgrimage and local population; 186-206
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Resumo: In recent years, cultural heritage has become recognised as a key contributor to more sustainable development. As a central part of the intangible cultural heritage of local communities, language plays a vital role in this. Aragonese is a minority language of the region of Aragon. Measures have been taken in recent years to promote the dissemination and normalisation of the language and to expand its utility in different social and economic contexts, tourism included. This study analyses the case of San Juan de Plan, a town in the Chistau Valley (Huesca), where Aragonese is still widely spoken and where locals have taken measures to include the language in their tourism activities. The main aim of the research is to assess the perception among tourism stakeholders in the town of Aragonese as a tourism resource. The analysis of linguistic attitudes and opinions was carried out using a triangulation research approach involving qualitative and quantitative analysis, literature review, and secondary data analysis.
