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The Bi Xie Route (China): a journey through 2000 years. Proposals for product design and asset recovery
 
     
     The Bi Xie Route (China): a journey through 2000 years. Proposals for product design and asset recovery
     La Ruta del Bi Xie (China): un viaje a lo largo de 2000 años. Propuestas de diseño de producto y valorización patrimonial


Autor(es):
SUN, JIAYING


Periódico: Revista Internacional de Turismo y Empresa

Fonte: INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY; Vol. 6 No. 1 (2022); 151-181

Palavras-chave:


Resumo: In this paper, the potential for tourism valorization of various representative cultural heritage resources of the Han dynasty (202 a.C.-220 d.C.) in China, as constitutive territorial resources of the Bi Xie route, is studied. For this, the perception and needs of the tourist demand associated with the start-up and tourist-recreational valorization of this historical-cultural route are analyzed and various proposals and recommendations are made for the viability and economic and social sustainability of said route, currently very unknown and underused unlike other great tourist-cultural circuits in China such as the Silk Road, the Ancient Route of Tea and Horses and the one of the Grand Canal of Beijing-Hangzhou. Keywords: Bi Xie Route, cultural tourism, heritage resources, China.