Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 5 No 3 (2022): Journal of Tourism and Heritage Research; 176-192
Palavras-chave:
Resumo: The Pueblos Mágicos Program is a public policy of the Secretariat of Tourism, of Mexico created to promote recreation, preservation and conservation policies in localities with certain historical, natural or cultural characteristics. Since 2001, when the program began, there are currently 132 pueblos Magicos, where the state of Coahuila stands out, with seven, occupying the fifth place at the national level.
The existence of these Pueblos Magicos in Coahuila (Arteaga, Candela, Cuatro Cienegas, Guerrero, Muzquiz, Parras de la Fuente and Viesca) presents challenges and opportunities to create development and well-being strategies for the benefit of the people in each town.
Parras de la Fuente stands out for being the first place in northern Mexico with the appointment of Pueblo Magico, in 2004. From that moment on, it has witnessed several changes and tourism innovations that it is important to highlight. The general objective of this article is to investigate about the wine industry in Parras, from the perspective of the owners of different wine houses in town. Based on a qualitative approach, the article explores the perception around wine tourism in Mexico en Coahuila, the main strategies to improve the town of Parras and the effect of the pandemic in the operation of the business.
