ECOMMERCE WEB CONTENT ADOPTION MODEL (EWCAM): AN INTEGRATED TOOL FOR WCA AND EMICA MODELS FOR THE TOURISM INDUSTRY
ECOMMERCE WEB CONTENT ADOPTION MODEL (EWCAM): AN INTEGRATED TOOL FOR WCA AND EMICA MODELS FOR THE TOURISM INDUSTRY
MODELO DE ADOPCIÓN DE CONTENIDOS WEB PARA EL COMERCIO ELECTRÓNICO (EWCAM): UNA HERRAMIENTA INTEGRADA PARA LOS MODELOS WCA Y EMICA PARA LA INDUSTRIA DEL TURISMO
Fonte: Cuadernos de Turismo; No. 50 (2022): Julio - Diciembre; 279-306
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Resumo: The aim of this work is to develop a model that synthesizes the properties of WCA (Web Content Analysis) and eMICA (extended Model of Internet Commerce Adoption). The development was based on a multivariate analysis (Principal Component Analysis and Structural Equation Models) carried out on a real sample of companies, specifically ski resorts. The resulting model, e-Commerce Web Content Adoption Model (eWCAM) is a modification of the WCA, which has properties attributed to eMICA. This makes it much easier to check whether websites of Tourism Industry have the right information and are mature enough for e-commerce.
