Fonte: Turismo y Sociedad; Vol. 32 (2023): Enero-Junio; 165-185
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Resumo: The Magical Towns Program (MTP) it’s a public policy strategy that has incorporated 132 until the year 2021 and seeks to promote sustainable tourism. Tecate has been part of this public policy since 2012. This exploratory study analyzes the relevance of its incorporation, describes its tourist heritage and its business network based on an on-site investigation, using observation and survey techniques. The data illustrates a magical urban town, with tourist attractions and services, a business sector dedicated mostly to commerce, that are key elements to articulate and generate a competitive tourism product that enhances the current benefits represented in formal employment with an average remuneration of 2.5 minimum wages.
