Periódico: Revista Internacional de Turismo y Empresa
Fonte: INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY; Vol. 6 No. 2 (2022); 48-65
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Resumo: The 1956 Nobel Prize in Literature, Juan Ramón Jiménez Mantecón, left his hometown immortalized in his verses. He was a privileged witness of the Moguer of the late nineteenth and early twentieth centuries, who still looked to the sea like the intrepid sailors who enlisted with Christopher Columbus in 1492. The poet left an unrepeatable material and immaterial legacy, just as he managed to make Moguer an important tourist and literary destination almost a century later. Moving away from conventional heritage and tourist resources such as museums, conferences or publications, we intend to analyze how the cultural policies of the city have been shaped to offer Platero y yo's literary legacy and tourist product in public spaces through four mechanisms: toponymy evocative of the streets, the 1900 Fair, the Platero Escultura open-air museum and the tile project with the poems of Juan Ramón that refer to characters and places in Moguer.
Keywords: public cultural policies; public spaces and tourism; Platero and me; Juan Ramón Jiménez; heritage and tourism.
