Resumo: The digital age and the Millennial traveler are drivers of Smart Destinations. This leads traditional destinations to re-assess strategies, using tools such as the Spanish standard UNE 178501 toward diagnosing their current situation. This is a study of the destination of Cuenca destination in its move toward Smart Tourism. For the investigation, historical-logical, induction-deduction and empirical methods were used with the application of surveys and semi-structured interviews. The results show that there is an average gap in relation to the selected axes, with weaknesses linked to connectivity in tourist attractions, synaesthesia of the destination, promotion of tourism innovation, and the establishment of a corporate innovation management system in entrepreneurship.
