Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 5 No 4 (2022): Journal of Tourism and Heritage Research; 102-121
Palavras-chave:
Resumo: The Magical Towns Program is one of the most important tourism policy initiatives undertaken by the Mexican government. Its genesis incorporates important elements of tourism governance; however, it faces important challenges after twenty years of existence. The objective of this paper is to identify successes and challenges faced by the Progrtam, in order to present the bases of a proposal to evolve the Program through greater citizen participation, both in its definitions and in its operation. This is a non-experimental research, based on a documentary review exploited through the content analysis technique. The central elements that are proposed to be adopted in the new stages of the Program are citizenship and the transition towards a model of smart and sustainable destinations.
