Resumo: Over the last few decades, tourism development in Spanish rural areas has led to the emergence of projects poorly connected to the support and maintenance of traditional rural life and its productive landscapes. In this research, an exploratory analysis of the contribution of certified ecoagritourist projects to environmental, economic, and social sustainability in rural areas of Spain has been carried out. Despite the potential that these projects offer for improving the rural tourism typology, the results show that the ecoagritourism product has not yet been embraced by the majority of tourists. Although tourists are increasingly valuing more agro and ecotourism products, the tourist demand is paying more attention to the destination itself rather than the commitment to productive projects, capable to retain the population in the rural habitat, educate tourists and spread environmental awareness among the demand.
