Resumo: Tourism policy implements its actions through a set of instruments whose configuration and execution are essential in government action, constituting a fundamental indicator to evaluate its approach and effects. Regarding the renewal of tourist destinations, the Canary Islands tourist policy has designed the Plans for Modernisation, Improvement and Increased Competitiveness among its most important instruments, which incorporate a significant series of measures. Within this context, this study focuses on how this instrument has been configured and executed, using the plan implemented in Puerto de la Cruz as a case study. The results show the importance of urban renewal and building rehabilitation in comparison with non-urban operations, the greater implementation of private actions compared to public ones and the transcendence that the instrument has acquired for the renewal of the tourist destination. The methodological process implemented has been based on content analysis and unstructured interviews with key actors.
