Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 26 (2022): Gran Tour, Revista de Investigaciones Turísticas - Nº 26 (Julio-Diciembre)
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Resumo: The objective of this article is to verify the perception of tourists about the quality of the services offered in a cultural tourism destination in Paraíba. The study uses a mixed approach (quantitative and qualitative), using the triangulation strategy in the data collection methods. The first refers to online questionnaires (204 valid) sent to the inn manager. Which were analyzed with the aid of the PSPP software being analyzed based on TOURQUAL. The article presents theoretical and practical contributions and helps to identify a series of tourism action and development plans for the region to put into practice. In addition, tourist activities of this nature help to preserve the rich cultural heritage of the locality. The experience category was the best rated by tourists due to their experience with aspects such as nature, culture and the local community. The worst assessment was the technical quality related to the lack of management of the services support technologies. Conducted a study to evaluate the quality of service in a destination where tourism is not yet consolidated, showing the lack of these locations and the potential of these destinations, in addition to being the first job applied to TOURQUAL in one Indian tribe.
