Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 26 (2022): Gran Tour, Revista de Investigaciones Turísticas - Nº 26 (Julio-Diciembre)
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Resumo: The short film Las pitayas de Amacueca, promotion Jalisco was selected and deconstructed into scenes and frames, observing the attributes of interest linked to a possible destination. Subsequently, review social networks, visualization, virality and comments. At last, a semi-structured interview was conducted to Tour Operator Regions to identify the impact of the short film on their tourist practice.
The results presented the elements of the short film that were attractive to generate a tourist interest, the visualizations obtained, the virality and the comments of the users in Facebook and The Tour Operator Regions: we are your destination took as a starting point various aspects related to the short film to created 'With flavor of pitaya and aroma of coffee'.
