Fonte: Journal of Tourism & Development; Vol 40 (2023); 35-46
Palavras-chave:
Resumo: The signposting of tourist attractions and resources available in a territory has become of great importance to improve the image and competitiveness of the tourism destinations. In a context where technologies are emerging and developing at all levels, signage stands as the instrument that enables the achievement of two objectives from the tourism perspective. On the one hand, guide and inform visitors for an enhanced tourist experience, and on the other hand, manage and regulate the tourists' flows and mobility within the urban environment. This research describes and analyses the digital features and the state of the tourism signage system in the catalan municipalities where this signposting must be applied by law (110). To these municipalities, those ones with over 20.000 inhabitants (45) have joined in their own interest. The latter has consisted of data collection and direct observation of the signposting applied in the above-mentioned municipalities from the years 2013 to 2017. This will provide knowledge about the evolution of tourism signage for pedestrians during the period analysed. From this point of view, it can be advanced that the signage in local destinations does not always meet the quality standards expected from such a competitive tourism destination as Catalonia.
