Fonte: Journal of Tourism & Development; Vol 40 (2023); 47-56
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Resumo: Tourism competitiveness has been growing in recent years. With the internet, which allows tourists to search their holiday destinations autonomously, the competitiveness between tourist locations has been more aggressive. In this context, the communication of the territories with the objective of its promotion and dissemination of its differentiating characteristics has been focused on the presentation of the resources of each territory to tourists. The motivations that underlie a tourist destination choice are not always known and sometimes neglected in tourism marketing. Thus, this research identifies motivations that influence the choice of a destination and aims to explore their consequences. Thus, through a sample of Portuguese tourists, the inuence of tourists' motivations in visiting different destinations was tested through PLS (Partial Least Squares). This study found evidence for the communication of destinations as mentioned in the conclusions presented.
