Fonte: Journal of Tourism & Development; Vol 40 (2023); 203-217
Palavras-chave:
Resumo: Internet communication has become a tool of great potential that is actively exploited in tourism promotion. This happens due to the fact that, on the one hand, tourism organizations tend to maintain an attractive image of a tourist destination and, on the other hand, promote it among potential visitors globally. Recognizing the multi-semiotic nature of tourism communication on web pages, tourism language is the driving force in the tourism sector that can lead to successful communication with the target recipient and enable the highest quality translations into other languages, opening doors to newvisitors coming from all over the world. In this sense, the institutional portal spain.info deserves special attention, as a reference website for national tourism. Assuming the predominance of persuasive function of promotional texts available online, it seems interesting to detect the persuasive characteristics of tourism language. Hence the interest of the present study arises and lies in delving into the linguistic and discursive features that have to do with persuasion and analyzing their translation into Russian, as one of the languages with the greatest tourist demand in Spain.
