Resumo: This research work addresses innovation in gastronomic companies that operate in the city of Valdivia and that have decided to reinvent themselves due to the Covid-19 pandemic. The study seeks to carry out a diagnosis of the innovation of products and promotional tools of gastronomic companies. Through the application of surveys and semi-structured interviews, the results show a change in the behavior of these companies in the face of the appearance of adverse scenarios in the market.
