Resumo: The purpose of this paper is to identify the touristization process that has taken place in Bahías de Huatulco. Understanding that this term is relatively new and little used in Mexico, which is considered a window of opportunity to create a watershed on the subject.Huatulco being a tourist development created by FONATUR (National Fund for the Promotion of Tourism) has been growing gradually displacing the receiving community, giving priority to tourists in almost every way, thereby increasing various social phenomena, such as tourism phobia and touristization.That is why this document aims to show how tourism has become so important for the destination, leaving the host community in the background.The purpose of this paper is to identify the touristization process that has taken place in Bahías de Huatulco. Understanding that this term is relatively new and little used in Mexico, which is considered a window of opportunity to create a watershed on the subject.Huatulco being a tourism development created by FONATUR (National Fund for the Promotion of Tourism) has been growing gradually displacing the host community, giving priority to tourists in almost every way, thereby generating various social phenomena, such as tourism phobia and touristization.
That is why this document aims to show how tourism has become so important for the destination, leaving the receiving community in the background.The design of this research is considered non-experimental, derived from the intentional non-manipulation of the variables.At the same time, it is of a longitudinal nature of evolution due to the fact that information is collected regarding the activities aimed at tourists and the receiving community since the beginning of the CIP. As well as the behavior of the influx of tourists to the destination since 2010.Among the main findings obtained, it can be mentioned that a notable growth of festivities and celebrations aimed at eradicating the seasonality of tourist activity in the destination was identified. These activities are mostly of a sports nature.Regarding the infrastructure and equipment of the city, an improvement could be noted in the cleanliness of the city in general, the collection of garbage and the obtaining of clean beach certifications. Although on the other hand the phenomenon of gentrification was observed in an initial stage.
