Resumo: Tourism in Paraíba represents a potentiality, portrayed in natural attractions, strong cultural identity, relevant material and intangible heritage, as well as a hospitable and supportive people. But this tourism needs to be disseminated and promoted with emphasis on the appreciation and creativity of regional and local tourism. Given this context, it is proposed as a general objective to present a proposal for integrated tourism planning, participatory management and encourage the insertion of the municipality of Casserengue in the Brazilian Tourism Map. Data collection was bibliographic and through field research, from May to November 2020, with updates from January to April 2022. As a result, it was found that the insertion of the municipality in the Brazilian Tourism Map enables integrated planning and participatory management, as well as the development of an action plan for municipal management for the benefit of society. Therefore, the tourism planning proposed for Casserengue suggests a restructuring of infrastructure, public policies, as well as the valorization of local labor to offer quality tourism services or products and provide the economic and social development of the municipality.
