Resumo: The primary objective of this study focused on analyzing the behavior of tourist product consumers in the post-pandemic period. To achieve this, a research was conducted, encompassing websites and scientific articles from the years 2020 to 2022, with the aim of identifying the major challenges and assessing how tourists perceived the post-pandemic recovery. The study relied on data from official websites of the Ministry of Tourism (Mtur), the Forum of Hotel Operators in Brazil (FOHB), and a recent survey conducted by the website O Globo. The central findings related to consumer behavior indicated that while the tourism sector has not yet fully recovered, its resurgence has shown a positive trajectory. Notably, the airline and hotel sectors have been prominent in this recovery. Furthermore, it was observed that tourists are currently inclined to choose domestic flights during this period of recovery, often with an emphasis on family travel.
