Fonte: Journal of Tourism & Development; Vol 44 (2023); 273-293
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Resumo: Being the birthplace of Sikhism, Pakistan has massive tourism potential related to Sikh Pilgrimage. However, it has failed to make this sector a boosting industry. The study aims to find the impediments of this sector and the problems faced by Sikh pilgrims during their pilgrimage journey (Yatra) in Pakistan. The study used a qualitative approach. The data was collected through questionnaires, visits, and interviews with pilgrims and govt. Officials. The findings showed that the Pilgrimage sector faced many problems, including Indo-Pak bilateral tension and strict visa policy, lack of advertisement campaigns, poor law and order situation, infrastructural & transportation issues, etc. Therefore, to make the Sikh tourism sector a multi-million-dollar industry these issues must be addressed.
