Fonte: El Periplo Sustentable; Núm. 46 (2024): Número cuarenta y seis; 94 - 117
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Resumo: This article analyses the way in which the rural territory is reconfigured based on the knowledge, capacities and abilities of the individuals who participate in the tourist activity. The issue is addressed through the case of three rural communities. With an interpretative methodological approach circumscribed in the qualitative case study, an exhaustive review of the documentary-pragmatic evidence that covers two decades (2002-2019) and that addresses the complexity of human capital, as well as its influence on the (re)configuration of the socio-environmental and economic spectrum in the northern region of the municipality of Comala, Colima, is made. In the same way, its theoretical approach allows dissecting the different theorizing and ideological approaches around human capital and its interdependence with tourist activity, emphasizing the characteristics of people and their community in rural conditions, mainly marginalization and indigenism. The manuscript outlines the contemporary reality of human capital in a territory that synthesizes the current conditions in which it has to develop and evolve. The findings indicate that the territory is characterized by spontaneous and unplanned tourism development, in which human capital intervenes with its own abilities and skills.
