Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 6 No 4 (2023): Journal of Tourism and Heritage Research; 1-14
Palavras-chave:
Resumo: The purpose of this study is to determine the influence of Accessibility, Destination Image, Motivation, Safety, and Accommodation on the decisions of international tourists to visit Yogyakarta city, both simultaneously and partially. Additionally, the study aims to identify the most influential variable among Accessibility, Destination Image, Motivation, Safety, and Accommodation on the decisions of international tourists to visit Yogyakarta.
This research is a primary study that employs a qualitative approach. Based on data collection techniques, this study utilizes primary data. Primary data is obtained through observations by administering questionnaires to international tourists. The data analysis technique employed is qualitative analysis using SPSS 22 software, Validation Test, Reliability Test, Classical Assumptions, Multiple Linear Regression, F-test, t-test, and Coefficient of Determination.
The research findings indicate that: (1) There is a significant influence between motivation, safety, accommodation, destination image, and accessibility collectively on the decisions of international tourists to visit Yogyakarta. (2) Destination image, safety, motivation, and accommodation each have a positive influence on the decisions of international tourists to visit Yogyakarta individually. However, accessibility does not have a significant influence on the decisions of international tourists to visit Yogyakarta individually. (3) Accommodation is the most influential variable on the decisions of international tourists to visit Yogyakarta. This suggests that an increase in service quality and traveler comfort can lead to an increase in visits from international tourists to Yogyakarta.
