Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 6 No 4 (2023): Journal of Tourism and Heritage Research; 96-114
Palavras-chave:
Resumo: Digital social net Works have become a tool of communication and interaction, which is favorable for positioning a tourist destination, so in this sense the objective of the research is to identify the contribution of social networks to the positioning of a Magic Town. The study was carried out in the Magic Town of Tapijulapa, belonging to Tacotalpa, Tabasco, Mexico and was the first destination in the state to have this distinction. The research was carried out under a mixed approach with an exploratory and descriptive orientation, data collection was carried out through a survey using a Google form to people who had made at least one visit to Tapijulapa, in addition a content analysis of social networks, the results show that the information published on the networks by visitors influences people to go to the magical town of Tapijulapa, in relation to the information coming officially.
