Fonte: El Periplo Sustentable; Núm. 46 (2024): Número cuarenta y seis; 118 - 141
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Resumo: Tourism companies have demonstrated their resilience in the face of challenges such as the pandemic resulting from COVID-19. In spite of these strengths, there are still prevailing needs in the sector to reach levels of sustainability in order to meet current legal and social demands. Given this situation, it is necessary to know what factors enable responsible strategies to be promoted that allow these goals to be achieved, for which academic research has focused attention on internal factors within the organisation, leaving external factors, capable of enhancing the individual shortcomings of each company, relegated to a secondary role. In order to address this gap, this research analyses the influence of location and, specifically, the effect that social capital or inter-organisational interambidexterity (traditionally developed in specialised agglomeration environments) can have on the development of Corporate Social Responsibility (CSR) strategies by hotels. At the methodological level, on the one hand, the degree of agglomeration of Local Labour Systems (LLSc) made up of municipalities on the Spanish coast is calculated and, subsequently, the theoretical model is empirically tested using the PLS technique, applying it to a sample of 202 hotels, which allows valid results to be obtained for the research and the hotel managers. Thus, the existence of a mediating effect exerted by organisational ambidexterity is demonstrated, which denotes the relevance of this capacity for the optimal development of CSR strategies, in addition to the direct impact exerted by social capital on these strategies, which indicates the importance of paying attention to external variables to the organisation whose characterisation implies collaboration between different agents in specialised areas, which will allow synergies to be obtained from the existing knowledge and resources in these areas.
