Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 28 (2023): Gran Tour, Revista de Investigaciones Turísticas - Nº 28 (Julio-Diciembre)
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Resumo: This article presents a multi-criteria model based on the Analytic Hierarchy Process (AHP) method to evaluate craft breweries from a tourism perspective, incorporating criteria from the Tourqual model. The study comprises two main phases: structuring the problem and applying the AHP method. The first phase involves selecting craft breweries in a specific region, identifying decision makers, and using 13 Tourqual-based criteria. Subsequently, an evaluation matrix is constructed, and the AHP method is applied to rank craft breweries. The results obtained when evaluating seven breweries in Paraíba are consistent with experts' opinions on craft brewery tourism. The practical implications highlight the model's potential as a formal tool in assessing craft breweries and supporting decision-making processes in different tourism management structures. The originality of the study lies in the empirical application of the model.
